9 Things I Learned From Rewriting My First Childrens Books Series

9 Things I Learned From Rewriting My First Childrens Books Series 9 Things I Learned From Rewriting My First Children's Book Series As a grade teacher, Heather B. Moon consistently realized she in the end needed to compose books for kids. She likewise felt that she had an advantage as far as knowing her market. In this article, she talks about what she gained from modifying her first arrangement of kids' books with the assistance of an expert formative editor.â Exercises learned? You can perceive how I made changes that tended to the issues that we discussed earlier:Introducing optional characters: I carried different characters into the story in an all the more engaging way. Yet, more critically, I have presented them through Lottie’s eyes! She is as yet the principle focal point of the story, and the individuals around her have been woven into the move as opposed to making the fundamental stage.Show, don’t tell: I should let it be known took me some time to get the hang of this - yet once I did, my mind bubbled and foamed with thoughts. See what I did there? Don’t state: â€Å"I thought of an idea† - that is exhausting grown-up discourse. In the event that your character is feeling terrified, compose something like: â€Å"I felt a goliath lump of ice thud into my tummy.† This is significantly more speaking to a youngster and gets the inclination over that the character is scared.Make current, relatable r eferences: Kids probably won't comprehend what a DVD is - yet I’ll wager they would all be able to relate to seeking after WiFi to proceed their interfered with iPad games!The youthful perusers I have shared Lottie’s story with have reacted well - and a ton of it is because of the progressions that Rachel and I made to my discourse and composition. 9 hints for composing books that kids will need to peruse over and over. That’s the best tip I have for different journalists hoping to distribute children’s books: see how your little perusers see the world and converse with them on their level. It probably won't be as simple as 1-2-3, yet with steady individuals in your corner, you’ll be en route to starting the minds of another age of readers.Please share your contemplations, encounters, or any inquiries for Heather B. Moonâ in the remarks below!Lottie Saves the Dolphins is accessible on Amazon and on Amazon Kindle!

Stewart’s Calculus 8th Edition Section 1.1 Question 1

Stewart’s Calculus eighth Edition Section 1.1 Question 1 SAT/ACT Prep Online Guides and Tips This posts contains aTeaching Explanation. You can buyCalculus by Stewarthere. Why You Should Trust Me:I’m Dr. Fred Zhang, and I have a bachelor’s qualification in math from Harvard. I’ve piled on hundreds and several hours of experienceworking withstudents from 5thgradethroughgraduate school, and I’m energetic about instructing. I’ve read the entire section of the content in advance and invested a decent measure of energy contemplating what the best clarification is and what kind of arrangements I would have needed to find in the issue sets I doled out myself when I educated. Question:If$f(z) = z - √(2-z)$ and$g(u) = u - √(2-u)$is it genuine that f =g?Page in eighth Edition:19 Short Answer: Yes, the facts demonstrate that f=g in light of the fact that the condition for g is actually equivalent to that for f, aside from with x supplanted by u. Schoolwork Answer: Because the condition for f(x) and g(u) are the equivalent, this implies for every single legitimate contribution for work f, the capacity f and g give a similar yield. At the end of the day, for all substantial z, $f(z) = z - √(2-z) = g(z)$. Roused Answer: This inquiry is posing if f = g. I don't get it's meaning for two capacities to be equivalent? We realize that 2 = 2, and on the off chance that somebody asks, does 2=3? We realize the appropriate response is â€Å"no†, however does f = g? Keep in mind, capacities take in data sources, and let out yields. Two capacities f and g are possibly equivalent on the off chance that they generally give you a similar yield regardless of what the information is. Let’s see what occurs in the event that we put in any legitimate information z into f. We get$f(z) = z - √(2-z)$. Presently let’s put that equivalent z into g, and we get$g(z) = z - √(2-z)$. These two are the equivalent, thus f and g are the equivalent. This inquiry is somewhat of a stunt. The course reading writes$g(u) = u - √(2-u)$, however they could have simply written$g(x) = x - √(2-x)$. This would have made it considerably more certain that f = g. There are two key learning focuses to remove: Two capacities can be the equivalent regardless of whether the conditions peer diverse worked out. The above point isn't correct backward: If you substitute a similar variable z into two functions’ conditions, and can get the conditions to appear to be identical, at that point the capacities are the equivalent. Video Solution: Get full course book answers for just $5/month. PrepScholar Solutions has bit by bit arrangements that show you basic ideas and assist you with acing your tests. With 1000+ top writings for math, science, material science, building, financial matters, and the sky is the limit from there, we spread every single well known course in the nation, including Stewart's Calculus. Attempt a 7-day free preliminary to look at it.

Which SAT II Subject Tests Should I Take TKG

Which SAT II Subject Tests Should I Take By: Caroline KoppelmanThere are a few ways to answer this question. The general advice we give is that you should take as many tests as you can in the subjects you excel in. If you feel comfortable you should take at least one humanities SAT II and one STEM SAT II. Of course there are always students who take two humanities or two STEM tests and still gain admission to top tier schools, but generally it’s a good idea to have one of each.  You want to take tests in subjects you’re currently enrolled and achieving in. If you’re doing well in an AP class this would be a great option. AP tests are generally in the beginning of May and much of the material you’ll need to study will also be the SAT II material. By taking both around the same time you’ll be killing two birds with one stone.  But, the more specific answer to this question depends on what grade you’re in. If you’re a freshman, you have a lot of time to really think about these tests and choose the ones that call to you the most. You’re not in a pressurized time crunch. The most common test for freshmen to take is the Biology SAT II (either one is fine). But, we have some students who have also taken the World History test. We wouldn’t recommend taking both as a freshman unless you’re doing well in both. It’ll be incredibly advantageous to get at least one out of the way before the senior year rush.  By sophomore year many students are in AP classes. If you’re enjoying particular APs, you should take the SAT II in that subject. Take the June SAT II so that you don’t have to duplicate studying efforts. Sophomore year is an excellent time to take the SAT IIs even if you aren’t in AP classes. Chemistry or physics (depending on the school) are popular options. Junior year gets incredibly hectic with standardized tests, so it’s often a great stress reliever to get them out of the way sophomore year.  However, if you haven’t taken any tests by junior year, now is the time. DO NO T wait until senior year to do it. Think about which areas you’re going to be highlighting in your college applications. If you’re applying to all liberal arts schools or the college of arts and sciences at large universities, it’s still a good idea to diversify your SAT IIs. This may seem intuitive, but if you’re going to write about the math major in a college application, you should definitely take a math SAT II, and preferably the highest level math exam (Math 2).If you’re applying to a specialized program, an engineering or business school, for example, you will most likely have specific SAT II requirements. Check those sooner rather than later. Most engineering schools want to see a physics subject test.  DO NOT make an excuse for yourself so that you take the tests in the fall of your senior year. You’ll be more stressed than you can imagine and the information won’t be fresh. If you’re in that worst-case scenario situation and you have to take a test in your senior year, do it in the fall and make sure you study the subject you’re taking during the summer. You might have to send your send your scores directly to the school: check here.  For students who speak a second language fluently, or studied in school, taking a language SAT II can be a good way to boost your scores.SAT IIs are a vital and often overlooked component of the application process. But as long as you get them done early, they should be one of the least stressful facets.

Corporate Social Responsibilities (CSR) - Free Essay Example

Sample details Pages: 9 Words: 2658 Downloads: 1 Date added: 2017/06/26 Category Law Essay Type Research paper Level High school Did you like this example? Corporate social responsibilities (CSR) CSR is the standard where organizations ought to help the welfare of society and not be singularly given to boosting benefits. It is an idea that associations have a commitment to consider the investments of clients, representatives, shareholders, groups, and biological contemplations in all parts of their operations. Socially mindful organizations can act in various approaches to profit society, be it by offering cash to expressions of the human experience, subsidizing scholarly grants, supporting group building activities, etc. Don’t waste time! Our writers will create an original "Corporate Social Responsibilities (CSR)" essay for you Create order CSR is nearly connected with the standards of Sustainable Development, which contends that undertakings ought to settle on choices built not just in light of monetary elements, for example, benefits or profits, additionally focused around quicker and long haul social and ecological results of their exercises. The commitment of organizations can, be that as it may, go past beneficent works by giving components to tending to main drivers, with a perspective on the long haul. To that end, organization looks to put its exertion and assets in giving apparatuses, abilities, and data to parts of the group went for making powerhouses of learning, and making an interpretation of difficulties into circumstances. Since its beginning, organisation has set a stress on corporate citizenship by securing an agreeable method and laying out an itemized system to the point of helping the advancement of the UAE society, while commending its legacy and differences. Perceiving that its representativ es can decidedly affect their nearby groups, the corporate citizenship program has been created and actualized with their inclusion. Furthermore, organization expects to impart estimations of social responsibility and obligation among its staff by urging workers to partake in group work. It is significant that while deciding, a mindful organization takes into full record its effect on the overall population, the earth and the economy all in all. To that end, the recognizable proof and supporting of creative thoughts from innovative personalities figures noticeably in organizations technique, which is commenced on the conviction that advancement is key to advancing economical financial development in the UAE. Neighborly. Astonishing. Certain. Legitimate. Those are the center qualities which drive each move and activity made by organization. The qualities are obvious in its dedication to its group by engaging others (agreeable), taking on energizing new activities (astonishin g), having confidence in the steps it takes in tending to the issues (certain) and being open and straightforward when standing firm on the issues that matter (fair). Example in real life used by companies Ducab holds solid qualities and morals. It has been working its business capably since its initiation in 1979. Ducab has thusly been rehearsing corporate social obligation (CSR) in numerous territories of its business since quite a while. In 2012, Ducab chose to formalize its CSR activities in different regions of business and recognize holes between its current frameworks and the worldwide nearby gauges on CSR. Ducab received the Dubai Chamber CSR Label evaluation apparatus to direct an examination toward oneself on its level of CSR responsibility. The CSR Label evaluation instrument was picked since it is focused around worldwide guidelines best practices and customized to the Middle East particularly to Dubai and the UAE. Ducab likewise took part in the CSR Label recomp ense cycles in 2012 2013 and got the grant both the times demonstrating its solid responsibility to CSR. Caring for the community With the prime objective to raise the mindfulness about different fire security risks that can conceivably cause building flames, Ducab dispatched the important Poweroverfire street demonstrate together with UAE Civil Defense in Dubai and Abu Dhabi. The optional target of the fight was to viably impart that LPCB sanction Ducab Flambicc (scope of flame safe wires and links) provides for you the quality and force to keep the risk of flame. In the meantime, it welcomes and sways the nearby group to come and get data on the best way to anticipate fires for the most part Control corporate behavior Corporate administration is about the path in which sheets administer the running of an organization by its administrators, and how board parts are thus responsible to shareholders and the organization. This has suggestions for organization conduct towar ds representatives, shareholders, clients and banks. Great corporate administration assumes an essential part in underpinning the trustworthiness and effectiveness of budgetary markets. Poor corporate administration debilitates an organizations potential and best case scenario can prepare for budgetary challenges and even extortion. On the off chance that organizations are decently administered, they will generally beat different organizations and will have the capacity to pull in financial specialists whose backing can help to back further development. The new Principles require a stronger part for shareholders in various critical zones, including official compensation and the arrangement of board parts. They approach organizations to verify that they have instruments to address conceivable clashes of enthusiasm, to perceive and shield the privileges of stakeholders and a structure in which inside protests can be listened, with sufficient assurance for individual informants. The y push the obligations of reviewers to shareholders and the requirement for institutional speculators acting in a trustee limit, for example, benefits trusts and aggregate venture plans to be straightforward and open about how they practice their proprietorship rights. Also they approach organization sheets to be really responsible to shareholders and to assume extreme liability for their associations adherence to an exclusive requirement of corporate conduct and morals. For board parts, this implies cultivating the best advantage of the organization and the shareholders who have put their cash in the organization which they regulate. Be that as it may it likewise includes securing gainful associations with different stakeholders, for example, representatives and adjusting their investments with others. Late history demonstrates that sheets at times have neglected to assume this part, approving compensation bundles that have no genuine connection to execution, for instance, and e ndorsing unreasonably goal-oriented development ventures that have undermined an organizations strength. All created economies, speculators have genuinely broad legitimate rights. By and by, notwithstanding, their capacity to practice them is regularly confined. Organization by-laws and corporate practices can force limitations on speculators capacity to submit inquiries to organization sheets. Speculators capacity to propose or restrict singular parts of the board is regularly restricted to the point of being non-existent. More open board decisions would empower shareholders to practice their possession rights in a viable way. Shareholders need to have the capacity to offer conversation starters to the board and to advance suggestions to the general gathering of shareholders. Resolutions passed by shareholders ought to be considered by sheets. Class activities and other case from shareholders can assume a positive part in bringing control to organization sheets, however instr uments likewise need to be considered to dodge ill-use and disturbance. Fortifying the privileges of shareholders, then again, ought not undermine the capacity of an organization to complete its normal exercises and ought not permit them to attempt and second-figure the business judgements of board parts. The modified Principles approach arrangement producers to consider the requirement for instruments to dodge abundances here. An essential peculiarity of advanced budgetary markets is the expanded weight of institutional financial specialists. Some, for example, common subsidizes and benefits stores, act in a trustee limit in the interest of individual speculators. Others, including insurance agencies and speculation banks, act in their own privilege. The essentialness of institutional speculators as holders of corporate value has become gigantically over the recent years, to the point where they have turned into the vital players in numerous markets. The modified Principles u nderline the requirement for successful administrative frameworks that guarantee that the potential for harming clashes of investment stays constrained and that there is a level playing field among the significant members in corporate administration, for instance, through security of minority shareholders. Successful usage and implementation oblige that laws and regulations are outlined in a manner that makes them conceivable to execute and uphold in a proficient and believable style. Supervisory, administrative and authorization powers ought to have the force, honesty and assets to act professionally and unbiasedly. The division of power in the middle of offices and supervisory bodies ought to be decently characterized and they ought to seek after their capacity in an impartial and fair way without genuine clashes of investment. Section B Case of employment law: Disciplinary action Employees captivated under boundless term contracts, unless they are dealing with particular transient based activities or provisional assignments, the way of which gives themselves more to restricted term contracts. The kind of agreement a representative is working under will impact and at last direct the level of monetary (or other) presentation a manager will have on forcing a specific disciplinary authorization, for example, release. Facts: A boundless term contract may end whenever, on composed notice, gave no less than 30 logbook days before end. As per the UAE Labor Law, this must be for a legitimate reason. Despite the fact that there is no meaning of a legitimate reason expressed in the UAE Labor Law, a representatives job will be esteemed to have been discretionarily ended if the purpose behind the end was immaterial to the work. Issues: The Labor Court will for the most part just acknowledge an end to be legitimate and along these lines decrease to grant discretion ary rejection recompense, either where the worker is blameworthy of one of the pointed out (and comprehensive) terrible offense reasons recorded in Articles 88 and 120 of the UAE Labor Law, or where the representative is a poor entertainer or liable of some other unfortunate behavior (and there is narrative confirmation going down the poor execution or wrongdoing). Decisions: With a specific end goal to dodge the lawful results connected with releasing (or forcing lesser endorses on) a representative on disciplinary grounds, it is imperative that the manager takes after a reasonable and sensible procedure. This ought to apply similarly to instances of synopsis release à ¢Ã¢â€š ¬Ã¢â‚¬Å" if not all the more so à ¢Ã¢â€š ¬Ã¢â‚¬Å" under Articles 88 and 120 of the UAE Labor Law. It is prescribed that, if not effectively set up, head honchos present a disciplinary approach (whether as a component of the agreement of occupation, the staff handbook or a detached arrangement), which mull s over the base prerequisites set out in the UAE Labore. Opinion: Disciplinary circumstance will regularly be novel in its realities, there ought to be a component of adaptability implanted inside any such approach to allow the manager the capacity to practice its sensible attentiveness. Any disciplinary arrangement ought to be imparted to all workers, be promptly accessible for them to get to, and serve as an aide all through the disciplinary procedure. It goes without saying that any disciplinary move made, at any stage, ought to dependably be reasonable and considered in light of the particular and specific circumstances of the case, and, obviously, the necessities ordered by the UAE Labor Law. Business crime Case: Dishonoured cheques From a criminal courts viewpoint, the expression security on a check does not adjust its inclination the length of it fulfills the formal prerequisites set out in the law. Article 596 of Law No. 18 of 1993 (Commercial Transactions Law) sets out the required particulars that must be expressed on a check i.e. an unqualified request to pay a particular aggregate of cash. A security check, then again, ordinarily makes installment subject to the satisfaction of a condition. There is an agreeable distinction, then, in the significance the criminal court connects to checks contrasted with the common court. It is contended that the law ought to be corrected to cancel the punishment for disrespected checks as some accept a criminal punishment for a shamed check is not the privilege answer for the issue as it doesnt empower the recipient to recoup the estimation of the check. In perspective of these issues, this article investigates the proposals that expect to dispose of some apparent error s in the law and inconsistencies among decisions. Facts: A check capacities much like money and is an installment instrument. Issuing a check with deficient stores is an offense when the drawer intentionally issues the check to the recipient (without having sufficient finances in the record) on the due date. The drawers lacking honesty is built when he realizes that there are inadequate stores to cover the check. Issues : It is significant that the issuance of a check (without sufficient stores) in lacking honesty is a culpable offense in different locales and the UAE law. Decisions: From an authoritative viewpoint, the UAE perceives the condition of the economy, the effect the law frequently has on the condition of the economy and the position of speculators, particularly in times of monetary downturn. The law strives to adjust to financial needs and profit the economy. Opinion: Acquainting alterations with the current law is favored. Further, it is additionally suggest ed that the UAE courts, particularly the criminal courts, research question identifying with disrespected weigh first so as to create an offense before issuing a decision. Contract law: Terminating construction contracts The petitioner (a subcontractor) sued the litigant (the principle foreman) looking for judgment against them for AED 8,739,230 in addition to 12% investment every annum from the due date until installment. As per the agreement, the gatherings concurred that the subcontractor was to supply lights and their frill for AED 10,378,800. The subcontractor started assembling, and created a cluster of things as per the conditions and determinations settled upon and set them up for conveyance to the fundamental foreman as per the timetable. The principle builder paid AED 544,928 out of the aggregate expense of the agreement things and AED 8,739,230 stayed exceptional. The subcontractor contended that the fundamental builders unjustifiable break of agreement hurt the sub contractor who was not able to meet their responsibilities towards their crude material suppliers, to the inconvenience of their business notoriety Facts: The essential wellspring of law is statutory code and judges, accordingly, dont make law. On the other hand, the UAE legitimate framework has been affected to an expansive degree by the Egyptian lawful framework, courts and practice. For this situation, the UAE Court looked to the act of the Egyptian courts as a result of the unlucky deficiency of a procurement in the UAE Civil Code particularly managing the one-sided end of muqawala contracts. Issues: The primary foreman contended that generation, conveyance and installment were contingent on the regard of the venture advisor and the superintendent and that the agreement being referred to, a subcontract, was consecutive with the principle contract which, having been ended, implied that the subcontractor couldnt affirm any cases against the Main Contractor. The Main Contract or contended that he more than once told the subcontractor to stop creation and conveyances because of monetary troubles experienced in the task, however without any result. Decisions: The Court additionally held that it is judicially settled that the executive may, for any reason, end the muqawala contract before it has been completely performed. This is an exemption to the decide that the agreement is tying on its gatherings and may just be denied or fluctuated by shared understanding. Opinion: One-sided end (or end for-comfort) can be an appealing alternative where justification for end are dubious or the venture is no more possible. The ending party is not confronted with making the contention that a material or major rupture offering climb to end rights has happened, however must be arranged to repay the subcontractor for loss of benefit and the costs acquired at the date of end. Bibliography Hassan, M. K. (2012). A disclosure index to measure the extent of corporate governance reporting by UAE listed corporations. . Journal of Financial Reporting and Accounting , 10(1), 4-33. https://www.emeraldinsight.com/doi/abs/10.1108/19852511211237426 Tamimi, H. (2002). Interest under the UAE Law and as Applied by the Courts of Abu Dhabi. . Arab Law Quarterly , 50-52. https://www.jstor.org/discover/10.2307/3382162?sid=21105624629103uid=4uid=2 Westerbeek, H. . (2005). Corporate social responsibility and community health in the UAE: The case of the Al Jazira sport and health foundation. The Middle East Journal of Business , 1(1), 1-12. https://vuir.vu.edu.au/7770/

Week 2 Essay - 747 Words

Business Research Ethics William Holloway January 8, 2014 Rosa Osuoha, Ph.D Business Research Ethics Consumers in today’s society are careful about how and when to invest his or her money in today’s ever changing economy. Organizations around the world are penalized for failing to follow the new laws or sanctioned by the security exchange commission. The precautions are put in place to help protect the organizations shareholders and investors. One of the largest known corporation’s entities years ago was known as Enron. The downfall of Enron occurred because the organization failed to train his or her business executive’s how to investigate company information and operations. If Enron†¦show more content†¦The Security Exchange Commission found that The Enron corporations CEO’s and executives hindered the company’s research methods by using information to reveal how the top leaders of the organization assisted and supported the unethical behaviors in the accounting and finance departments. These acts deteriorated the integrity of exc ellence professionals, associates, and employees who were associated with the Enron Corporation. On behalf of the entire organization, the Enron Corporation’s poor business practices gross standards that pertain to unethical behavior. The unethical acts concluded into a large display of unethical business behaviors that in returned injured the financial lives of many people. Corporate shareholders, investors, business suppliers, banks, and his or her family members lives were changed either directly or indirectly because of the a lack of inaccurate business ethics. Publicly traded accounting firms were also parties indirectly affected by the company’s unethical business research ethnics. These parties main focus were to maintain an outline of ethical research and the proper conduct behaviors. By not performing his or her responsibilities properly they, are compelled to abide by the strict regulatory standards set by the Security Exchange Commission. The main reason for the Enron Corporation collapsing was because unethicalShow MoreRelatedWeek 2967 Words   |  4 Pageseffectively being used to make adjustments as necessary. Project tend to go through changes as the project goes, and another feature is the project tracing, which allows the PM to revise the plan and see impact of changes, to make better decisions. 2. Imagine that you are interviewing for a job when the interviewer asks you which cost-benefit analysis technique is best for assessing a project’s economic feasibility. What would your response be? 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Management and Business Essay - 5260 Words

1st of February 2013 Business organization and management Business size Small business: e.g. Independent service-station, restaurant Medium business: e.g. coffee club, nando’s Large business: Maccas, red rooster, kfc Economies of scale; this term refers to the lower costs per unit of output as a result of operating on a larger scale. Question 1. What is meant by economies of scale? Provide 3 examples of typical economies of scale enjoyed by large organizations: a) Coles (big organization, buys in bulk) b) Costco c) Maccas 4th of February 2013 Business organization and management Public vs. Private sector Public sector is a government owned business, and a private sector is a privately owned business.†¦show more content†¦Large organizations provide employment and training; supply goods and services that might otherwise be difficult to obtain; and are often part of the community life.International Community:The international community is increasingly seen as a stakeholder in business activities and the ocial responsibility of large organisations. It has a stake in large organisations behaving as good ‘global corporate citizens’ and will, when necessary, express concerns about questionably transnational corporation activities including those related to product pricing, climate change, natural resource use (sustainability) and employment practices.There is a great degree of interdependence between these stakeholders in large businesses – they rely on one another in many ways. However, there is also potential for tension and conflict arising from their differ ent interests and perspectives. For example, in the case of pay levels, there is often tension between owners or managers against employees or unions. Despite both groups having a stake in organizational performance and profitability, industrial conflict can occur over how the fruits of business success are divided. 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Tiger Beer free essay sample

What do you think have been the marketing communications and advertising objectives of Asia Pacific Breweries for Tiger Beer from 1932-2008? ?Tiger Beer, more than a beverage- a Brand Beer being a beverage that cannot be differentiated very much one from the other, usually focuses on advertising Tiger Beer as a brand more than as a drink. Hence, the focus of the marketing communications and advertising efforts of Asia Pacific Breweries for Tiger Beer from 1932-2008 was to build awareness of the brand, brand loyalty and brand image. The main focus of Tiger Beer was on product advertising, ensuring that tiger beer maintained a competitive edge over the other existing brands (competitive advertising) in the market as well as to remind consumers of the image of the brand (reminder advertising). Tiger beer has been using two main modes of communication: 1. Television 2. Football Apart from these two, tiger beer also uses: 1. New media (Internet- Webpages/ Twitter) 2. We will write a custom essay sample on Tiger Beer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Having platforms for budding artists to perform (Tiger Translate) 3. Brewery exhibitions (Tiger Live) Over the years of advertising, Tiger Beer has focused mainly on communicating the idea of â€Å"winning† to its consumers, identifying Tiger Beer as a brand for winners. ?Looking Different and Standing Out Furthermore, Tiger Beer has tailored its packaging and logo to attract its target consumers. The Tiger Beer logo (as shown below), uses gold as the main colour. The reason why gold was chosen was due to its significance to Asian/Chinese culture to signify prosperity and riches. To further bring out the idea of prosperity and riches, the alphabet â€Å"g† in the logo is made to look like the number â€Å"8† because in Chinese custom, the letter â€Å"8† read in Chinese sounds like the word â€Å"Fa† which means to gain riches. On top of that, the packaging of the beer didn’t loose sight of the winning and prosperity theme that Tiger Beer had, using more gold fonts. To make Tiger Beer stand out from other beers in the industry, the packaging used was chosen to be in blue, unlike the green of Carlsberg and Heineken. What should be the appropriate marketing communication and advertising objectives from 2008 onwards? Why? ?Keeping relevant with the times- Beyond 2008 Moving forward from 2008, Tiger Beer should continue to focus on building awareness as well as brand loyalty. Beer being a beverage, has multiple substitutes and therefore it is important to continually attract new consumers as well as keep the existing ones. However, Tiger Beer’s approach may have to be different from before as people become more educated and demand more from marketing. In my opinion, Tiger Beer should continue to focus on having â€Å"winning† as the main theme, however their advertisements could gear more towards winning in career rather than, like in the past, winning by â€Å"saving the damsel in distress† (mid-1990s, â€Å"give that man a Tiger† advertisements). The company should focus on modern man appeal since beer is a masculine drink, so as to not loose its relevance and appeal. ?Challenges beyond 2008 Some complications that Tiger Beer may face is the rise in cost of brewing its beer, due to the rise in prices of hops (conical green flowers that acts as a preservative as well as add flavor and aroma to the beer). This was due to the decrease in supply of hops as well as an increase in the demand for hops in 2008. This may force Tiger Beer to increase the prices of their beer if they come to a point where they can no longer absorb the increase in costs. In such a case, according to the law of demand, as price increases, demand for Tiger Beer would decrease. Tiger Beer would then have to advertise to minimalise the lost in total revenue, due to a drop in consumption. In such a case, in my opinion, Tiger Beer should focus on increasing the perceived value of the beer, so that consumers will overlook the price increase and be willing to pay more for a bottle of beer. This can be done through advertising Tiger Beer to be more of a premium beer- bearing in mind not to overtake Heineken (since they are allied brands). Another complication that Tiger Beer faces beyond 2008 is the change in tastes and preferences in terms of packaging. As the world becomes more globalized, the colour gold is increasingly perceived more as tacky rather than a sign of prosperity and riches. Hence, Tiger Beer should revamp its colour scheme following 2008. This problem has already been addressed by Tiger Beer this year, as latest news has shown that Tiger Beer has substituted all gold portions of its packaging with platinum to keep its beer relevant. Question 2. Who are the target customers of Tiger Beer? ?Targeting based on Demographics From 1932 through 2008, the main image that Tiger Beer was trying to portray was the image of â€Å"winning†. The way that Tiger Beer segments its target consumers is by demographics; hence Tiger beer is targeted at young and ambitious individuals, between the age of 24 to 35 years old males, who relates very well with the â€Å"need to win†. They are usually the group of individuals who are focused on their careers with moderate-income levels. What do they look for in a beer? ?Focusing on Taste, Image and Identity Beer, more often than not, is a social drink. Hence, consumers go for its taste- strong, fizzy, refreshing and with a nice after taste, as well as the image that the beer comes with . Beer consumers generally prefer a beer that has, what is to them, the ideal image. This is because, many associate the type of beer that one drinks with their identity and social status (e. g. Drinking premium beer over mainstream beer signifies that one is probably from a higher income bracket). How would that affect Tiger Beer’s advertising messages? ?Staying true to the Tiger Beer Recipe Tiger Beer, as compared to other brands available in the market, has a relatively strong taste and has a generally more bitter after-taste than eers like Heineken. Beer is an acquired taste; hence with Tiger Beer’s stronger tasting flavours and aromas, Tiger Beer is usually more welcomed by seasoned beer drinkers. However, the beer-brewing recipe for Tiger Beer cannot be largely altered, as that is the identity of Tiger Beer itself, although it may limit the number of consumers who enjoy the taste of the beer. ?Its all about the Image As Tiger Beer advertises, the company should focus on the image that drinking the beer will portray instead of the taste of the beer itself. Since Tiger Beer is an upper-middle class beer, the identity and social status that it should portray should also fall within the same income bracket and portray the ideal, successful, young, ambitious individuals. By attracting more people to drink the beer, over time these virgin drinkers will also be able to appreciate the strong tastes of Tiger Beer. Furthermore, since Tiger Beer’s target customers are the young ambitious individuals and have established a theme of â€Å"winning†, they should continue to drill the â€Å"winning† theme as they advertise. This is especially so because their target audience are those who are building their careers, who may tend to be more competitive. Hence, by emphasizing on winning, Tiger Beer would be able to capture the attention of these individuals better. Moreover, it provides that ideal image that beer drinkers look for in their choice of beer. Question 3. What advertising appeals, themes and executive styles have been used in Tiger Beer commercials? ?Winning: Connecting with Target Customers Tiger Beer focuses on integrated marketing communications (IMC), that is that the concept of designing marketing communications programs that coordinate all promotional activities to provide a consistent message across all audiences. The main them of Tiger Beer commercials across all markets that sell Tiger Beer are the same and that is the heart and soul of the brand- â€Å"winning†. The theme has been on winning since Tiger Beer first launched in October 1932 and is especially apt since â€Å"striving to win† is an aspect of Asian culture and Tiger Beer is an Asian brand. Some of the appeals that Tiger Beer has used to attract its target audience includes: †¢Sex †¢Masculinity †¢Emotional (social, personal) Some examples of the themes that Tiger Beer has used in its advertising efforts includes: †¢Ã¢â‚¬Å"Unshakeable† †¢Ã¢â‚¬Å"Around the World† (global) †¢Ã¢â‚¬Å"Reward for Winners† All these methods of advertising to appeal to Tiger Beer’s target audience were centered on the main concept of winning, although the idea of winning may have changed.